Fieldhouse is an innovative early-stage start-up that uses proprietary data centralization, analytics, and AI to maximize athlete performance and wellness.

We are engineering:

• Home Screen for Your Health – integrates training, performance, and lifestyle data from 150+ digital training tools and stores that data on each user’s profile.
• Performance Coach in Your Pocket – delivers unmatched training insights based on real-time and historical data. We are in a prime position to capture the smart wearable market projected growth (15% CAGR through 2032) because we are device-agnostic.
• Health and Wellness Insights Engine – provides companies with the opportunity to license our predictive analytics and insights to contextualize their existing data.

Our Go-to-Market strategy is to partner with complimentary sports businesses (B2B2C) that have established customer bases.

We will be piloting our web-based application (Home Screen for Your Health) with users, as well as professional athletes, after Thanksgiving, then rolling out our product to two strategic partners and onboarding 10,000+ users. With a conservative 25% ongoing subscription/retention rate, we expect to be cash flow positive in Q3 of 2024.

While we are executing the business model for our consumer application, we will simultaneously be developing our data models, pattern matching, and insights. We are currently in discussions with wearable companies (ie. Whoop), national gym chains (ie. Crunch Fitness), and healthcare organizations (ie. American Heart Association) about licensing the Fieldhouse Engine – predictive analytics and insights to contextualize their existing data.

Profluence Capital is run by Andrew Petcash, a GenZ sports-thematic expert who has built a substantial media company, and Mitch Baruchowitz who has a proven track record founding, managing, and driving returns in funds (10 exits). They have global advisors across sports/venture (with billions in exits under their belt).

Launched in September, they already executed a first close and made 3 investments, an aspect of their value creation model is they expect to receive advisory shares in most deals thanks to their ecosystem and strategic guidance, with LPs getting 100% of this value creation, which will help create outsized risk-adjusted yields over time.

Unlike traditional sports VC funds, Profluence Capital focuses on the complementary asset classes of emerging sports leagues/teams and early-stage sports, tech, and media companies that are on the path to expand globally, and into other sectors beyond just sports. Furthermore, our investment allocation is equally divided between all the verticals in sports/tech/media (with partnerships in place to make sure the portfolio is diversified beyond North America). 

We add value far beyond just a check – from a global sports network, commercialization to millions of viewers, and experts on the team not just in sports, but across technology and media. Profluence Capital seeks to provide exponential growth for both our companies and our LPs.