Roll is a Gary Vaynerchuk-backed Social/Fan Token platform. They have generated over a quarter-billion dollars in market value for creators and they’re exploring ways to work with select artists.
They’ve been described as Stripe for social tokens: a developer-oriented company that lets creators mint and integrate social tokens – digital assets (currency) that are specific to a Community.
Social tokens add tremendous value to Communities by offering them special perks, incentives and access that can’t otherwise be enjoyed. In essence, it’s a special VIP membership that amplifies the relationship between the brand and its Community.