Profluence Capital is run by Andrew Petcash, a GenZ sports-thematic expert who has built a substantial media company, and Mitch Baruchowitz who has a proven track record founding, managing, and driving returns in funds (10 exits). They have global advisors across sports/venture (with billions in exits under their belt).

Launched in September, they already executed a first close and made 3 investments, an aspect of their value creation model is they expect to receive advisory shares in most deals thanks to their ecosystem and strategic guidance, with LPs getting 100% of this value creation, which will help create outsized risk-adjusted yields over time.

Unlike traditional sports VC funds, Profluence Capital focuses on the complementary asset classes of emerging sports leagues/teams and early-stage sports, tech, and media companies that are on the path to expand globally, and into other sectors beyond just sports. Furthermore, our investment allocation is equally divided between all the verticals in sports/tech/media (with partnerships in place to make sure the portfolio is diversified beyond North America). 

We add value far beyond just a check – from a global sports network, commercialization to millions of viewers, and experts on the team not just in sports, but across technology and media. Profluence Capital seeks to provide exponential growth for both our companies and our LPs.