Celebrities Send Shout-Outs, Audible Tweets

Bo Bice
by Laurie Sullivan, MediaPost

If Norm Levy has his way, marketers will start sending shout-outs right out loud to Facebook Fans and Twitter followers. Rather than a 140-character text message, Shoutomatic’s founder recently launched a product he describes as “a 30-second audible tweet.” The apps lets people personalize audio messages to send in emails or embed on Web pages, Facebook status updates or Google Buzz and Twitter streams. The app, Shoutomatic, lets people play the recording over and over again.

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