Mobile is the new black – Mobile Marketer – Content
http://www.mobilemarketer.com
Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising……
…..”Pushing relevant content on-demand and reward consumers for opting in will be a huge impact for marketers going forward.”
“Marketers are increasingly using different mediums,” said Norm Levy, founder of ShoutOmatic. “They must if they want to remain current and relevant.”
“The manner in which they exploit these technologies, however, determine their success or failure,” he said.”Mobile has the potential to be the best targeted reach as well as the easiest form for opt-ins.”
Final Take
Rimma Kats is associate editor on Mobile Marketer, New York
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