Tunies Group announced that media entrepreneur and industry connector Norm Levy has joined the company as a Strategic Advisor, where he will help introduce the company to long-term investors and strategic partners as it builds a new platform for children’s intellectual property.

Tunies Group is developing a next-generation children’s IP ecosystem built around animated content, music, consumer products, and live experiences. At the center of the platform is its flagship property, The Tunies, a music-driven animated universe designed to promote creativity, positivity, and emotional development for young audiences.

Founded by longtime music industry executive Ricky Anderson, whose career includes senior A&R roles at GOOD Music and Def Jam Records, Tunies has already demonstrated early organic traction online, surpassing 150 million YouTube views and building a growing global audience of families discovering the characters through digital-first platforms.

The company is structured as a platform designed to incubate and scale multiple children’s IP properties across content, consumer products, licensing, educational products, and experiences. In addition to The Tunies, the growing IP portfolio includes Jump! With Friends, an interactive learning and movement brand, and CJ’s Dreamverse, a children’s book franchise preparing for animated adaptation.

Levy brings more than two decades of experience working at the intersection of entertainment, technology, and media partnerships. Over the course of his career he has built a reputation as a trusted connector between creative founders, investors, and strategic partners across industries.

In his advisory role, Levy will help introduce Tunies to long-term capital partners and organizations aligned with the company’s mission to build culturally relevant, values-driven children’s brands that can grow across multiple formats and generations.

“Tunies is being built as a modern franchise platform for children’s IP,” Levy said. “What impressed me most is the combination of authentic creative leadership, strong early audience traction, and a strategy designed from the beginning to scale across content, music, products, and experiences. I’m excited to help introduce the company to partners who see the long-term potential of building enduring children’s brands.”

Tunies Group is currently expanding its content slate and strategic partnerships as it continues to develop its portfolio of digital-first children’s franchises.