Mobile Marketer: Insight from Norm Levy

What marketers risk by not taking a mobile-first approach

By Rimma Kats
Marketers need to understand that mobile is no longer a nice-to-have and, while companies such as Gilt Groupe and Disney are seeing success thanks to their mobile-first approach, a majority of companies have yet to adopt the same mentality and are missing out on a big opportunity.

Creating a mobile-first powerhouse will separate the leaders from the followers. Although the medium is still relatively new, marketers need to move past the testing stages and think beyond what their competitors are doing.“

A mobile device is accessible and in everyone’s hands,” said Norm Levy, founder of ShoutOmatic. “Mobile offers the holy grail for advertisers allowing for a two-way dialogue with prospects and customers.

“The day of push advertising is old-school and mobile allows for pull in the most creative, fun, current and relevant manner possible,” he said. “Advertisers realize the need to be current and relevant in the eyes of their customers.

“Advertisers can be joined-at-the-hip with their prospects and customers if they exploit a mobile-first strategy.”   Norm Levy

Please read full story here: http://www.mobilemarketer.com/cms/news/strategy/13421.html

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Norm Levy Quoted for “Mobile is the New Black”

Mobile is the new black – Mobile Marketer – Content

http://www.mobilemarketer.com

Mobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising……

…..”Pushing relevant content on-demand and reward consumers for opting in will be a huge impact for marketers going forward.”

“Marketers are increasingly using different mediums,” said Norm Levy, founder of ShoutOmatic. “They must if they want to remain current and relevant.”

“The manner in which they exploit these technologies, however, determine their success or failure,” he said.”Mobile has the potential to be the best targeted reach as well as the easiest form for opt-ins.”

Final Take
Rimma Kats is associate editor on Mobile Marketer, New York

http://www.mobilemarketer.com/cms/news/content/13317.html

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Norm Levy is Guest Speaker at “Liberty States Fiction Writers Club”

JULY MEETING

The July meeting is on 14th at Edison Public Library, Main Branch, 340 Plainfield Avenue
Edison, New Jersey 08817. Please note that the library will close early that day so the meeting will consist of an assortment of roundtables.

THIS MONTH’S ROUNDTABLES

ShoutOmatic, presented by Norm Levy

This roundtable will introduce you to a new form of social networking. ShoutOmatic, developed by Norm Levy allows you to record “Voice Status Updates” that simultaneously post to all of your social networks, web sites, blogs, and anything “printed” using your own “Shout QR Code.”

BIO: Norm Levy is a serial entrepreneur who develops niche products, services and platforms, including the first of its kind web platform that allowed people to share photos wirelessly to their digital frames as well as to friends’ and family members’ frames.

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